10 Insights About Entering a Software Beta Phase

What is it like to launch a beta version of your software solution and have users test the design? It’s kind of like throwing a big party, where you need to find a venue, order food and think about crowd flow, music, lighting and a guest list. On the night of the party, you hope the guest show up, that they find the carefully planned features to their liking and give you feedback about how great the party was.

At Brightmetrics we are ready to launch into a design phase for our Executive Support System (ESS) software solution. Our ESS software aggregates financial data company-wide and illustrates important trends and analysis that CEOs can use to make proactive business decisions. Read the rest of this entry »

Why Accounting Reports Aren’t Enough

If you are like 75 percent of CEOs, then you do not have a finance background. When it comes to making business decisions, you probably use a combination of accounting reports, industry intelligence and instinct to decide where to invest and what operational changes to make.

It’s risky to rely on short term sources like accounting reports or industry research alone to make decisions that can have long term impacts. For example, if a CEO sees in her accounting report that she has had three profitable quarters, she may decide it’s a good time to invest in a new hire. Read the rest of this entry »

What is an Executive Support System

How do you make business decisions? If you’re like most executives, then you probably have one of those enormous Excel spreadsheets, a dozen tabs wide, with data from various departments.

It is painstaking to build and update a spreadsheet with figures from every department of your organization. The data always needs massaging to fit together nicely and there is a high risk for human error. Add in trying to spot trends and it’s nearly impossible. Even if all the numbers are keyed in correctly, when analyzing the data, the sharpest CEO will often miss a reoccurring pattern or red flag amongst their KPIs. Read the rest of this entry »