It’s become common to say that we live in an information-rich world. The Internet has eliminated distance and smartphones have made it possible for us to access anything, anywhere, anytime. But how many of us really use information constructively in our businesses? How many of us have thought about how to use information to improve the service we provide to our customers and, by extension, make them aware about how much they rely on us to get the job done? At Brightmetrics, we call this downstream reporting – pushing relevant information down to those who can benefit from it. With a bit of creative thought, information can become a great way to improve not only the services we provide to our customers but also how highly they regard what we do for them – and also a way to identify other opportunities for mutual benefit. Read the rest of this entry »