Business Intelligence Archives - Brightmetrics

The Ultimate KPIs to Rev Up Automotive Contact Centers

In the automotive industry, contact centers are the go-to for customer support in vehicle-related inquiries. To ensure top-tier service, team leads must gauge performance. Tracking pertinent contact center KPIs with cutting-edge software is the key. But which metrics should they focus on? Explore our top metrics for automotive contact centers to track, and see how powerful analytics tools enhance business intelligence and speed up customer engagement.

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How Call Center Analysts Can Drive Success with Improved KPI Reporting

In the bustling realm of call centers, data collection and analysis act as guiding beacons, illuminating pathways to enhance performance and continuous growth. Yet, the journey from raw data to meaningful insights is only half the battle. Call center and contact center analysts often need effective ways to communicate insights to executives, managers, and employees. But here’s the twist: bridging the gap between insights and impact demands more than data wizardry. It requires a language that resonates across all levels of the organization, a language that turns numbers into narratives and graphs into actionable insights. 

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A+ Metrics for Call Centers in the Education Industry

Enhancing the caller experience and meeting performance objectives in the education sector may not involve upselling products or chasing sales targets like traditional customer-facing call centers. However, it remains crucial for your educational institution to ensure a seamless experience for inbound callers and achieve internal goals. Curious about which key metrics your team leads should focus on? Discover the essential metrics that call centers in the education industry should track.

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AI for Your Contact Center: Is It Worth the Hype?

Artificial intelligence (AI) has taken the world by storm and is upending business processes. Goldman Sachs recently reported that as many as two-thirds of jobs in the U.S. and Europe are exposed to AI automation in varying degrees. So with the slew of AI for contact center software available, how will it change the current landscape? In this article, we delve into the impact of AI in contact centers and what it could mean for the future of work in this industry.

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How to Streamline Your Financial Services Call Center

Picture a financial services call center where every customer situation is handled with utmost confidence, resulting in unprecedented levels of caller satisfaction and a superior reputation as a trusted financial solution provider. In this blog, we delve into the critical metrics that have the power to empower your call center and achieve extraordinary outcomes. By meticulously assessing the urgency and context of each interaction, you will gain access to accurate data that will drive effective first call resolution (FCR) and pave the way for enduring customer relationships.

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10 Essential Properties That Make a Difference in Your Contact Center

There are key aspects of service delivery that drive contact center performance. Think of them as essential categories of metrics or properties every organization should be monitoring. They range from foundational to strategic and provide much-needed focus. As you ensure they get the attention they deserve, great results follow. Let’s summarize them, identify the key supporting properties, and discuss how to effectively utilize these properties for your benefit.

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Beyond Surveys: Unveiling the Secrets of Customer Satisfaction

Feedback from customers and employees is like oxygen. Your organization must have it to survive and thrive. Whether a print shop with three employees, a government agency with 3,000 or a multinational company with 300,000, you need a strategy—not just a survey—to measure and understand customer satisfaction and leverage what you learn into ongoing improvements.

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How Service Level and Response Time Redefine Contact Center Accessibility

Accessibility is at the heart of effective contact center management. Without objectives and metrics that enable accessibility, the answers to several questions would be left to chance: How long will customers have to wait? How busy are your agents going to be? What resources (staff and technology) do you need?

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Productivity vs. Efficiency: What Matters Most for Contact Center Agents?

I used to find that many contact center managers viewed contacts handled as virtually synonymous with productivity. How many calls, or emails, or social posts did you handle? Simple, right? Well, not so fast. True productivity is advancing the mission of the organization.

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Combatting Challenges in Your Omnichannel Contact Center

Omnichannel contact centers aim to serve customers across different communication channels. By adopting this strategy, a contact center can streamline its communication channels and serve more customers in less time. However, an omnichannel approach can pose challenges for the contact center. Gartner Marketing Research reports that half of the companies that tried implementing this approach have failed. In this article, we will discuss the potential barriers to success and ways to overcome them.

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