Collecting Data Archives - Brightmetrics

Forget Spreadsheets, Learn About Contact Center KPI Reporting Alternatives

Contact center operations managers frequently deal with the challenges that arise when their teams rely on basic spreadsheet software to present and analyze key performance indicators (KPIs). This often entails time-consuming tasks like cell formatting, formula creation, and data management to improve the comprehensibility of KPI reporting within your contact center or call center. It’s not uncommon for team members to find software like Excel somewhat intricate to navigate, requiring manager intervention for the heavy lifting. Fortunately, there are more effective approaches to assessing and dissecting KPIs. In this article, we discuss the challenges and opportunities for contact center KPI reporting.

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Ensuring Data Security: Brightmetrics’ Commitment to SOC 2 Compliance

As a leading provider of SaaS analytics and reporting for Mitel, Genesys, and RingCentral contact center and unified communications platforms, Brightmetrics is committed to safeguarding our customers’ data and ensuring the security of our platform. To underscore this commitment, we recently completed a rigorous SOC 2 Type 2 audit with A-lign, a renowned independent auditor specializing in assessing security, availability, processing integrity, confidentiality, and privacy controls.

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Reporting vs Analytics: Their Differences and Importance for Call Center Management

Data is here to stay, and your call center’s engagement data is a treasure trove. Handling it manually has become an overwhelming task for call center managers, making advanced software and tools a necessity. Understanding the distinctions between reporting and analytics is the key to unleashing the full potential of this engagement data. This article will help you navigate this data-driven landscape, offering insights into the key differences between reporting and analytics and how they can elevate your call center operations to new heights.

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Unraveling the Top 3 Challenges of Interpreting Your Customer Engagement Data

In the fast-paced world of contact center customer support, interpreting valuable customer engagement data can be a daunting challenge. As your company grows and scales, managing contact data becomes increasingly complex. By integrating an advanced communications and contact center analytics solution, your support team can consistently offer quality customer service and maintain optimal internal communications. We look at the main challenges encountered in interpreting customer engagement data and the advantages of implementing a systematic analytics approach.

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The 2 Key Analytic Functions That Drive Contact Center Customer Satisfaction

While there are many organizational methods of improving your customer satisfaction (CSAT) score, such as continuous agent training and prioritizing customer satisfaction, modern analytics technology can significantly reduce the time (and cost) required to ensure satisfied callers. There are 2 key data-driven functions to achieve and sustain a high CSAT score in your contact center – historical data and real-time perspectives. 

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5 Disadvantages of Disorganized Contact Center Data

As a contact center data analyst, you might face the ongoing challenge of navigating through large volumes of information. While your contact center data provides significant insights into the customer experience, your team needs to interpret the hidden details behind the technical values. Not making sense of your data equates to missing out on valuable opportunities to improve your service standards and company reputation.

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Call Center Analytics: Types & Benefits to Your Customer Experience

Customers care about their interactions with your business more than ever before. By unearthing the customer data insights your business call center is already collecting, businesses can better meet customers’ expectations, and improve their overall customer experience. Call center analytics makes it easy to understand your customers.

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How To Leverage Data Analytics in Your Call Center

In the world of business intelligence, “data” and “analytics” are often terms used when discussing tools your business should or could be using more efficiently. But it gets confusing really quickly when you start looking into how to actually use and analyze data. Things quickly become about programming languages, machine learning, and artificial intelligence. Or you click one too many times and you get into the weeds of advanced statistical analysis and regression models or predictive modeling.

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Are Quarterly Business Reviews Enough in the 2020s?

There has to be a better way to build trust through transparency with your customers, right? If you’re waiting over 90 days to evaluate your team’s performance to Service Level Agreements (SLAs) in your Quarterly Business Reviews, then you’re right. There is a better way. A few decades ago (I’ll look forward to the age […]

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KPI vs KRI: What’s the Difference?

Most people are familiar with Key Performance Indicators (KPIs), especially within the contact center and customer service space. Key Result Indicators (KRIs) are less known, but equally important to your business. Learn more about the differences between these indicators below, and how can you combine them for more effective contact center management.

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