Reporting Archives - Brightmetrics

May 4, 2023May 4, 2023 by Michele Cuchra

Combatting Challenges in Your Omnichannel Contact Center

Omnichannel contact centers aim to serve customers across different communication channels. By adopting this strategy, a contact center can streamline its communication channels and serve more customers in less time. However, an omnichannel approach can pose challenges for the contact center. Gartner Marketing Research reports that half of the companies that tried implementing this approach have failed. In this article, we will discuss the potential barriers to success and ways to overcome them.

April 4, 2023 by Azure Beatrice

The 2 Key Analytic Functions That Drive Contact Center Customer Satisfaction

While there are many organizational methods of improving your customer satisfaction (CSAT) score, such as continuous agent training and prioritizing customer satisfaction, modern analytics technology can significantly reduce the time (and cost) required to ensure satisfied callers. There are 2 key data-driven functions to achieve and sustain a high CSAT score in your contact center – historical data and real-time perspectives.

March 24, 2023 by Azure Beatrice

5 Disadvantages of Disorganized Contact Center Data

As a contact center data analyst, you might face the ongoing challenge of navigating through large volumes of information. While your contact center data provides significant insights into the customer experience, your team needs to interpret the hidden details behind the technical values. Not making sense of your data equates to missing out on valuable opportunities to improve your service standards and company reputation.

March 9, 2023March 10, 2023 by Michele Cuchra

3 KPIs Insurance Industry Call Centers Should Track

Contact centers get a bad rap. Most customers would rather spend their time on a variety of other tasks than contact their insurance customer service center. In fact, nearly a quarter of Americans surveyed would rather shave their head than speak to a customer service rep, while 22% would prefer to spend a night in jail. However, insurance company call centers or contact centers can drastically reduce wait times and change their customers’ perceptions by providing excellent and speedy customer service with the help of measuring the right KPIs.

February 15, 2023February 15, 2023 by Peter Hornberger

3 Popular Call Center KPI Examples Analyzed

The universal truth of running a call center is that the list of KPIs you could measure is endless. The challenge becomes planning the right KPIs for each stakeholder group – executives, managers, team leaders and customer service agents – within your organization. Here, we review and analyze three popular call center KPIs that affect all key stakeholder groups, as well as your customers.

January 6, 2023January 9, 2023 by Azure Beatrice

7 Contact Center Trends You Should Know About

Recent contact center trends have brought new challenges for customer service teams. For the unprepared, the relentless surge of industry and economic demands could easily disrupt communications. You can future-proof your business through contact center solutions and tools with systematic, data-based communications that respond to specific customer needs. Here are seven contact center trends to keep in mind when working towards a positive shift in your customer experience initiatives this year and beyond.

December 21, 2022January 11, 2023 by Azure Beatrice

10 Ways Contact Center Managers Can Benefit from Enhanced Analytics

Are you making the most of your data? Contact center analytics take your customer call and interaction data, and transform it into actionable insights you can use to hone the performance of your agents and your overall operation. Your contact center is a direct interaction point for customers, and there’s a wealth of information from every engagement. It’s easy to underestimate how vital this data is, which is why we’ve brought together these 10 key benefits for call center and contact center managers.

in Agent Performance / Analytics and Reporting / Customer Experience / Data Analytics / KPIs / Reporting

December 8, 2022January 11, 2023 by Michele Cuchra

4 Agent Performance Tracking Metrics You’re Overlooking

Your call center’s success depends on employing agents who can satisfy customer needs effectively and efficiently. Tracking agent performance metrics gives you a data-driven strategy for measuring your agents’ activity and contribution to the customer experience. Below we’ve listed four metrics that your team leaders may be overlooking, or at the very least, underestimating, for call center agent performance.

November 15, 2022January 27, 2023 by Azure Beatrice

8 Metrics to Improve Call Center Operations

Call center metrics are key indicators used to measure and assess the efficiency of call center processes. Every organization uses its own set of metrics according to its standards and policies. The operations manager uses the insights gained from these metrics to know staffing requirements, analyze recent trends, and even identify peak hours. Let’s further explore these 8 call center metrics that help track how an organization is meeting its goals.

November 4, 2022November 4, 2022 by Leigh McKenney

Managing High Call Volumes During the Holidays

You guessed it, it’s that time of year again. Contact center leaders across all industries are preparing their teams for the inevitable spike in customer calls and digital interactions in the coming weeks. If this holiday season is anything like last year’s, customer service teams should brace themselves. In fact, contact center call volume was up 41 percent year-over-year during the five days between Thanksgiving and Cyber Monday in 2021. This year could break all records. The question is: Are your contact center agents ready for the holiday season rush?

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