Updates Archives - Brightmetrics

Top 4 Reasons to Implement Call Deflection in Your Call Center

With the world heading further toward instant gratification, customers are no longer willing to wait on hold or be transferred to multiple customer service representatives. And with the rise of digital channels being used to interact with customers, such as chatbots and social media, businesses are expected to increase customer engagement and streamline these support processes. Call centers must leverage these alternative digital channels to ensure customer service agents maintain a high level of support. Luckily, deflecting to digital channels is one of the best ways to satisfy customers when handling extremely high call volume.

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5 Ways Call Center Analytics Improve Remote Working

Call center analytics are designed to provide insight into the overall performance of your call center, including adjusting how you manage your workforce and how this impacts the overall customer experience–regardless of where your agents work from. Successfully managing a fully remote or hybrid call center becomes more achievable with relevant insights from your customer interaction data. Let’s look at 5 ways call center analytics can improve remote working for your employees and create better customer outcomes. 

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7 Contact Center Trends You Should Know About

Recent contact center trends have brought new challenges for customer service teams. For the unprepared, the relentless surge of industry and economic demands could easily disrupt communications. You can future-proof your business through contact center solutions and tools with systematic, data-based communications that respond to specific customer needs. Here are seven contact center trends to keep in mind when working towards a positive shift in your customer experience initiatives this year and beyond.

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4 Agent Performance Tracking Metrics You’re Overlooking

Your call center’s success depends on employing agents who can satisfy customer needs effectively and efficiently. Tracking agent performance metrics gives you a data-driven strategy for measuring your agents’ activity and contribution to the customer experience. Below we’ve listed four metrics that your team leaders may be overlooking, or at the very least, underestimating, for call center agent performance. 

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4 Ways To Boost Customer Engagement With Analytics

Contact center analytics offer your organization deeper customer engagement insights than standard sales and revenue figures. By tapping into the nuances of daily customer conversations and interactions, you can maximize the potential of the Voice of the Customer (VoC) with a compilation of callers’ needs, wants, and expectations via a single reference point. Here are 4 ways better analytics can easily improve your customer engagement.

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8 Metrics to Improve Call Center Operations

Call center metrics are key indicators used to measure and assess the efficiency of call center processes. Every organization uses its own set of metrics according to its standards and policies. The operations manager uses the insights gained from these metrics to know staffing requirements, analyze recent trends, and even identify peak hours. Let’s further explore these 8 call center metrics that help track how an organization is meeting its goals.

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Managing High Call Volumes During the Holidays

You guessed it, it’s that time of year again. Contact center leaders across all industries are preparing their teams for the inevitable spike in customer calls and digital interactions in the coming weeks. If this holiday season is anything like last year’s, customer service teams should brace themselves. In fact, contact center call volume was up 41 percent year-over-year during the five days between Thanksgiving and Cyber Monday in 2021. This year could break all records. The question is: Are your contact center agents ready for the holiday season rush? 

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5 Easy Ways To Improve Customer Experiences in Your Call Center

According to a customer service study, 72% of customers will tell six or more people if they have a satisfying experience with a company. Meaning, a single bad interaction with your organization’s call center team could not only risk your customer loyalty but also customer referrals and positive word of mouth. Here are 5 easy ways to improve your call center operations and enhance your customer experience.

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What is Average Speed of Answer, and Why You Should Be Tracking It

An abundance of key metrics can be used to gauge the efficiency of an organization’s call center or contact center operations. The Average Speed of Answer is often one of the most popular metrics to measure, but can also be challenging to decipher. At the basic level, Average Speed of Answer is about finding the fastest path to answering a customer’s questions.

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3 Strategies to Reduce Call Center Average Wait Time

“Your call is important to us” has become a common line in the world of call centers and contact centers. But how long are your customers willing to wait for a response from your customer service agent? We can predict the sentiment with the key performance indicator, known as Average Wait Time (AWT).

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