analytics Archives - Page 3 of 3 - Brightmetrics

Reporting vs Analytics: Their Differences and Importance for Call Center Management

Data is here to stay. Businesses that understand the immeasurable value that their data holds and the impact of being able to properly access it will come ahead of competitors. Better understanding data through reporting and analysis helps with decision making and action within your organization leading to increased value and enhanced performance. In this article, we are going to explore the functionality of analytics and reporting, the key differences, and how clarifying your understanding of these terms can help your business work cohesively, more specifically, your business’s call center.

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How To Leverage Data Analytics in Your Call Center

In the world of business intelligence, “data” and “analytics” are often terms used when discussing tools your business should or could be using more efficiently. But it gets confusing really quickly when you start looking into how to actually use and analyze data. Things quickly become about programming languages, machine learning, and artificial intelligence. Or you click one too many times and you get into the weeds of advanced statistical analysis and regression models or predictive modeling.

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Simplify Your Genesys Cloud Reporting With Brightmetrics

The Genesys Cloud (formerly PureCloud) scene is growing like crazy! They’ve continued to earn their place as a leader in the Contact Center as a Service (CCaaS) landscape and regularly appear in Gartner’s CCaaS Magic Quadrant. However, among the superlative reviews, there is one consistent theme: can Genesy Cloud reporting be customized? With the Genesys […]

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KPI vs KRI: What’s the Difference?

Most people are familiar with Key Performance Indicators (KPIs), especially within the contact center and customer service space. Key Result Indicators (KRIs) are less known, but equally important to your business. Learn more about the differences between these indicators below, and how can you combine them for more effective contact center management.

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