business intelligence Archives - Brightmetrics

3 Levers That Rapidly Boost A Contact Center CSAT Score

Across most industries, the average contact center CSAT score hovers at a mere 15%, a stark contrast to the gold standard of 80%. This glaring discrepancy underscores how many businesses overlook a critical factor that can determine the overall success of their operations. Customer satisfaction (CSAT) is often swiftly communicated, providing valuable insights into the effectiveness of your services and areas for improvement. Customers may express their satisfaction or discontent out of habit, but CSAT scores offer a guaranteed and precise method to measure the quality of your customer service. Here are 3 quick ways your team can start improving customer feedback and satisfaction in your contact center.

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Forget Spreadsheets, Learn About Contact Center KPI Reporting Alternatives

Contact center operations managers frequently deal with the challenges that arise when their teams rely on basic spreadsheet software to present and analyze key performance indicators (KPIs). This often entails time-consuming tasks like cell formatting, formula creation, and data management to improve the comprehensibility of KPI reporting within your contact center or call center. It’s not uncommon for team members to find software like Excel somewhat intricate to navigate, requiring manager intervention for the heavy lifting. Fortunately, there are more effective approaches to assessing and dissecting KPIs. In this article, we discuss the challenges and opportunities for contact center KPI reporting.

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Ensuring Data Security: Brightmetrics’ Commitment to SOC 2 Compliance

As a leading provider of SaaS analytics and reporting for Mitel, Genesys, and RingCentral contact center and unified communications platforms, Brightmetrics is committed to safeguarding our customers’ data and ensuring the security of our platform. To underscore this commitment, we recently completed a rigorous SOC 2 Type 2 audit with A-lign, a renowned independent auditor specializing in assessing security, availability, processing integrity, confidentiality, and privacy controls.

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Reporting vs Analytics: Their Differences and Importance for Call Center Management

Data is here to stay, and your call center’s engagement data is a treasure trove. Handling it manually has become an overwhelming task for call center managers, making advanced software and tools a necessity. Understanding the distinctions between reporting and analytics is the key to unleashing the full potential of this engagement data. This article will help you navigate this data-driven landscape, offering insights into the key differences between reporting and analytics and how they can elevate your call center operations to new heights.

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How Call Center Analysts Can Drive Success with Improved KPI Reporting

In the bustling realm of call centers, data collection and analysis act as guiding beacons, illuminating pathways to enhance performance and continuous growth. Yet, the journey from raw data to meaningful insights is only half the battle. Call center and contact center analysts often need effective ways to communicate insights to executives, managers, and employees. But here’s the twist: bridging the gap between insights and impact demands more than data wizardry. It requires a language that resonates across all levels of the organization, a language that turns numbers into narratives and graphs into actionable insights. 

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A+ Metrics for Call Centers in the Education Industry

Enhancing the caller experience and meeting performance objectives in the education sector may not involve upselling products or chasing sales targets like traditional customer-facing call centers. However, it remains crucial for your educational institution to ensure a seamless experience for inbound callers and achieve internal goals. Curious about which key metrics your team leads should focus on? Discover the essential metrics that call centers in the education industry should track.

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AI for Your Contact Center: Is It Worth the Hype?

Artificial intelligence (AI) has taken the world by storm and is upending business processes. Goldman Sachs recently reported that as many as two-thirds of jobs in the U.S. and Europe are exposed to AI automation in varying degrees. So with the slew of AI for contact center software available, how will it change the current landscape? In this article, we delve into the impact of AI in contact centers and what it could mean for the future of work in this industry.

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How to Streamline Your Financial Services Call Center

Picture a financial services call center where every customer situation is handled with utmost confidence, resulting in unprecedented levels of caller satisfaction and a superior reputation as a trusted financial solution provider. In this blog, we delve into the critical metrics that have the power to empower your call center and achieve extraordinary outcomes. By meticulously assessing the urgency and context of each interaction, you will gain access to accurate data that will drive effective first call resolution (FCR) and pave the way for enduring customer relationships.

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10 Essential Properties That Make a Difference in Your Contact Center

There are key aspects of service delivery that drive contact center performance. Think of them as essential categories of metrics or properties every organization should be monitoring. They range from foundational to strategic and provide much-needed focus. As you ensure they get the attention they deserve, great results follow. Let’s summarize them, identify the key supporting properties, and discuss how to effectively utilize these properties for your benefit.

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How Service Level and Response Time Redefine Contact Center Accessibility

Accessibility is at the heart of effective contact center management. Without objectives and metrics that enable accessibility, the answers to several questions would be left to chance: How long will customers have to wait? How busy are your agents going to be? What resources (staff and technology) do you need?

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