Outcomes

  • Brightmetrics significantly improved employee morale by using engagement data to identify and address sources of frustration.
  • Reliable access to comprehensive call data has streamlined call routing, optimized team performance and strengthened client relationships.
  • Enhanced team productivity, improved customer satisfaction, and established a strong foundation for ongoing growth.

Challenge

Acier Picard’s telephone system is vital to its success, with 85% of calls from clients looking to make purchases, as noted by Karine Picard, VP of Finances. Each client is assigned to a specific salesperson, fostering solid and personalized relationships but also resulting in a high volume of call transfers, complicating call management.

Acier Picard switched from the Xema/ShoreTel platform to Mitel MiVoice Connect (MiVC) to improve its telephone system. It aimed to leverage interaction data to reduce abandoned and misrouted calls and provide agents with better insights into call routing. It believed detailed data on call volumes, missed calls, agent activity, and traffic trends could enhance productivity and improve client interactions.

However, the Mitel system’s native analytics and reporting capabilities were inadequate, failing to provide comprehensive insights into client interactions and hindering effective decision-making. Karine Picard also observed that abandoned and unanswered calls increased when new team members joined, highlighting the need for data-driven training and support. The limitations of the Mitel system underscored the need for a more advanced solution to optimize call routing and operational efficiency.

 

Solution

To overcome their challenges, Acier Picard’s leadership implemented Brightmetrics, a decision that quickly proved transformative. With Brightmetrics, the company gained the ability to access, analyze, and utilize data in new, meaningful ways, leading to more informed decision-making and improved operational efficiency.

Brightmetrics provides Acier Picard with comprehensive insights into agent activity and performance through advanced reporting features, such as customizable dashboards and detailed drill-throughs. This functionality lets the company focus on the most relevant data, enhance understanding of call handling and incident management, support performance reviews, and reduce agent frustrations. By consolidating data from multiple sources within the Mitel MiVC environment, Brightmetrics delivers a unified view of client engagements, simplifying data management and providing a complete performance overview.

 

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