The 2 Key Analytic Functions That Drive Contact Center Customer Satisfaction - Brightmetrics

The 2 Key Analytic Functions That Drive Contact Center Customer Satisfaction

Maintaining high levels of customer satisfaction (CSAT) in a contact center requires a proactive approach to your data management practices. Keeping customers satisfied drives repeat business, and word-of-mouth referrals improve retention rates and increase overall revenue. 


While there are many organizational methods of improving your CSAT score, such as continuous agent training and prioritizing customer satisfaction, modern analytics technology can significantly reduce the time (and cost) required to ensure satisfied callers. There are 2 key data-driven functions to achieve and sustain a high CSAT score in your contact center – historical data and real-time perspectives. 


Leverage Your Historical Data

Collating historical data provides a breakdown of customer behavior patterns, trends, and other learning points based on past communications. Reliable access to historical data helps your contact center team make data-driven decisions in response to common customer complaints and queries.


Analyzing historical data also provides you with a deeper understanding of individual agent performance, which offers critical insights into an agent’s capabilities, specializations, and the need for further training or coaching.



Thorough management of historical analytics also provides your call center with the information necessary for driving proactive call strategies. For example, historical data could reveal peak call times, which require the organized deployment of additional agents and resources. Access to the analytical trends prevents frantic episodes, significantly reduces wait times, and guides proper scheduling and workflow balance.


Ultimately, with historical data, you can efficiently allocate resources, minimize costs, and connect customers with the support they need fast, raising satisfaction levels. 


Decide Using Real-Time Perspectives

Real-time data gives your agents the latest details about caller interactions so they can respond immediately while staying on point. Built-in threshold alerts can help your team convey real-time information to drive the right message to the right people, at the right time for optimal decision-making. A real-time approach to data ensures issues get identified, addressed, and fixed with minimal delay, which can prove vital during peak call periods. 


Real-time analytics have strong links to multiple factors associated with call center and contact center customer satisfaction. For instance, you can use the updated information to maximize call routing efficiencies. Real-time data informs your team about the call context, which helps reduce wait times while ensuring a smooth and relevant transfer to a suitable representative, increasing the chances of first call resolution.



Similarly, you can apply real-time analytics in mitigating customer churn. The data enables teams to identify the early indications of disengagement among callers and to swiftly execute retention strategies, such as personalized interactions based on collected data for resolving specific complaints. 


See the Big Picture

Your call center functions through multiple KPIs including net promoter scores, peak hour traffic, and agent utilization rates. The good news is that you can combine real-time and historical analytics to gain a comprehensive view of your center’s operations and performance. An advanced call system management platform offers enhanced analytics that lets your team interpret large volumes of data from both data types to implement effective decisions without missing blind spots. 


Managing both analytics types and applying them to the right scenario gives your team the confidence and data they need to act quickly for the best outcome. Through enhanced analytics, agents can unpack the information from raw data to tackle the most challenging customer issues and boost satisfaction levels. Additionally, most enhanced analytic solutions include machine learning and artificial intelligence that contextualize data into predictive strategies. 


Customer Satisfaction with Brightmetrics

Brightmetrics™ offers comprehensive analytics for UC and contact center systems that combine historical and real-time data to help quickly boost contact center customer satisfaction. Brightmetrics analytics and reporting tools provide a complete view of your center’s operations, driving critical insights. 


The historical analytic functions make it easy to track customer interaction data through drill-down, customizable reports. The Agent Balanced Scorecard™ feature makes it super simple to monitor staff performance and offer guided help when needed. As such, you can efficiently create and manage relevant KPIs, such as CSAT, to empower your team and contextualize existing contact center processes. 


REAL TIME Analytics™ offers up-to-the-second data that helps your team constantly deliver unparalleled support. The dynamic dashboards allow customization based on relevant KPIs and SLAs while the system notifies you of increased call volume so you can supplement call support without disruption. 


Plus, Brightmetrics dashboards and reporting tools present a user-friendly interface that makes it accessible to all staff, from entry-level to experienced, so you can start improving call center customer satisfaction without lengthy onboarding processes. 


Learn more about improving your contact center customer satisfaction with Brightmetrics here.


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